ABOUT INSURANCE DESIGN

Tailored Insurance Solutions for Auckland and New Zealand

 

At Insurance Design, we specialise in providing tailored insurance solutions for both businesses and individuals across Auckland and New Zealand. We understand that every person, family, and business has unique financial needs, which is why we focus on customised, appropriate coverage rather than offering a one-size-fits-all solution.

 

Our team works closely with business owners, professionals, and families, assessing their individual circumstances to ensure they receive the right protection. From Life Insurance, Income Protection, and Trauma Cover to Key Person Cover, Shareholder Protection, and Staff Benefit Plans, we provide comprehensive insurance solutions designed to safeguard your financial future.

 

With a strong focus on Auckland and New Zealand insurance markets, we help our clients:

• Protect businesses against financial risk and key personnel loss

• Secure family financial stability in the event of illness, injury, or death

• Plan for the unexpected, including disability, critical illness, or debt obligations

• Access personalised advice from experts familiar with local laws, regulations, and market conditions

 

At Insurance Design, our mission is simple: to give our clients peace of mind through functional, reliable, and tailored insurance coverage. Whether you are a business owner seeking Key Person or Shareholder Protection, or an individual planning for your family’s future with Life, TPD, Trauma, or Income Protection Insurance, we create solutions that fit your unique needs.

 

By combining industry expertise, local market knowledge, and personalised service, we help Auckland and New Zealand residents make confident insurance decisions that protect what matters most - their business, family, and lifestyle.

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Why we do what we do...

 

At Insurance Design, insurance has never been “just a policy.”

 

For Anthony Gobbie and Ben Sharplin, this work is deeply personal. After a heavy personal experience, Anthony was driven to create an insurance advice business with a difference - one built around people, not paperwork.

 

To us, it's about protecting what matters most:

Your family.
Your business.
Your future.
Your hopes, dreams, and promises.

 

Insurance That Feels Human

Yes, conversations around life insurance, trauma cover, income protection, TPD, and business protection often involve discussing worst-case scenarios.

But Anthony and Ben believe those conversations should feel safe, comfortable, and supportive - never cold or intimidating.

Clients are met with warmth, empathy, and genuine care.

 

 

Tailored Solutions, Not One-Size-Fits-All

Every person and every business has different needs.

That’s why Insurance Design is focused on providing tailored insurance solutions for Auckland and New Zealand clients, not generic cover.

 

Anthony and Ben take the time to listen, understand, and build protection that fits real life - whether it’s for a growing family, a business owner, or shareholders planning for the future.

 

Clients Who Become Friends

Many customers have been with them for years and would describe them not just as advisers, but as trusted friends.

That trust comes from their:

• Integrity

• Long-term commitment

• Honest advice

• Personal care
   

They don’t disappear once a policy is in place, they stay alongside clients as life changes.

 

Helping People Feel Safe

Anthony and Ben get enormous fulfilment from ensuring clients understand every aspect of their insurance.

They believe peace of mind comes from clarity, knowing you are protected today and prepared for tomorrow.

 

Our Purpose

Insurance Design exists for one simple reason:

To help people protect what matters most with compassion, integrity, and tailored support.

 

For Anthony and Ben, this isn’t just a profession…

It’s a purpose.